LTOE 1 Page Business Plan
Overview
LTOE has a clear business objective to develop Life insurance services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LTOE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as After life planning for one's family and loved ones. This is a critical issue for our selected target market of Creative retiree's who think with their heart.
The Value Proposition
LTOE is uniquely positioned to deliver value to Creative retiree's who think with their heart. "LTOE will Help you unlock your legacy and build a future for your loved one's when your gone." In order to be deliver on this value proposition, we Our unique pathway blueprint and deep client engagement to map the course third loved ones will take to build their legacy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Life insurance market. We consider our key competitors to be: Established life insurers and financial planners . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Established life insurers and financial planners by A human face and emotive experience that create the dream first then insures against the plan .
Key Strategies
Over the next 12 months our focus will be to Seek and recruit and high profile client to create a bespoke policy . This task will be undertaken in the context of our broader strategy to Have one creative ambassador in each region (Oz, US, UK, South Asia, China and Middle East) . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: build schematic of pathway structure for CX Launch web holding page define revenue model
About this document
Life insurance Business Plan
This document was created by Andy of LTOE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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