Hemingways coffee 1 Page Business Plan
Overview
Hemingways coffee has a clear business objective to produce Barista style coffee & selection of delicious snacks in addition to catering for events and delivery. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hemingways coffee has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as variety. This is a critical issue for our selected target market of the broad market and the ability to target young and old alike.
The Value Proposition
Hemingways coffee is uniquely positioned to deliver value to broad market."Hemingways coffee will Much better than your average coffee shop." In order to be deliver on this value proposition, our key focus will be on the products offered. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the barista style coffee industry & catering market. We consider our key competitors to be: Costa coffee, Nero, Starbucks, Bebo Cafe and Greggs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Costa coffee, Nero, Starbucks, bebo cafe, greggs by making more profit from the sale of food rather than high volumes of coffee being sold.
Key Strategies
Over the next 6 months our focus will be to offer customers something different than what is normally sold in a regular coffee shop. This task will be undertaken in the context of our broader strategy to new product development & eventually, wholesale distribution. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open shop, Launch open day and serve a minimum of 10 customers p/hr
About this document
Barista style coffee & selection of delicious snacks. Catering Business Plan
This document was created by Ayla of Hemingways coffee using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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