Paddle wheel 1 Page Business Plan
Overview
Paddle wheel has a clear business objective to distribute Convenience goods products and services, with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Paddle wheel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as" No goods on the river." This is a critical issue for our selected target market of "Boaters".
The Value Proposition
Paddle wheel is uniquely positioned to deliver value to Boaters. "Paddle wheel will so the boater doesn't have to leave the water." In order to be deliver on this value proposition, we offer what NO one in the area offers such conveniences. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have almost some competitors within the Convenience goods. Other than land based stores, we consider our key competitors to be: both land based stores , and Gumby's on the back channel. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by using Mobility and delivery .
Key Strategies
Over the next 6 months our focus will be to get a mobile store. This task will be undertaken in the context of our broader strategy to cover sales on the river. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get licensing ,Get a boat and set up for products ,Start sales on the river
About this document
Convenience goods Business Plan
This document was created by Ace of Paddle wheel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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