Shark Bay World Heritage Discovery and Visitor Centre 1 Page Business Plan
Overview
Shark Bay World Heritage Discovery and Visitor Centre has a clear business objective to promote Children Activities services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Shark Bay World Heritage Discovery and Visitor Centre has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The Discovery Centre currently only entertains the older generations and there is nothing to engage children with.. This is a critical issue for our selected target market of Children on holidays.
The Value Proposition
Shark Bay World Heritage Discovery and Visitor Centre is uniquely positioned to deliver value to Children on holidays. "Shark Bay World Heritage Discovery and Visitor Centre will Provide a program that inspires children to learn more about Dirk Hartog and the history of Shark Bay." In order to be deliver on this value proposition, we Our building is in a prime location with a good flow of potential of customers. With our links to the accommodation operators it will allow marketing to a wider audience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Children Activities market. We consider our key competitors to be: Department of Parks and Wildlife, Recreation Centre school holiday program. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Department of Parks and Wildlife, Recreation Centre school holiday program by We will offer a superior product along with take home merchandise.
Key Strategies
Over the next 6 months our focus will be to Create a children's club focused on the discovery of Australia by Dirk Hartog. Make it fun and engaging for the children.. This task will be undertaken in the context of our broader strategy to We can expand on the children's club offering more sessions and extra mascots even evening events such as parties. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create the pirate ship stage Create the script for the 3 activity sessions Complete trial run throughs before Easter
About this document
Children Activities Business Plan
This document was created by Adam of Shark Bay World Heritage Discovery and Visitor Centre using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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