Something 4 Everyone 1 Page Business Plan
Overview
Something 4 Everyone has a clear business objective to develop, produce, promote and distribute Leather goods, handmade soaps, handcrafted products, wallets and handbags, security products, much more products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Something 4 Everyone has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Specialized goods aimed at people with large quantities of disposable income. This is a critical issue for our selected target market of High income customers.
The Value Proposition
Something 4 Everyone is uniquely positioned to deliver value to High income customers. "Something 4 Everyone will Provide high quality goods." In order to be deliver on this value proposition, we have no overhead of a brick and mortar store and customers can shop from comfort of home. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Leather goods, handmade soaps, handcrafted products, wallets and handbags, security products, much more market. We consider our key competitors to be: Target, bed bath and beyond, amazon.com and many more. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Target, bed bath and beyond, amazon.com and many more by Lower cost to acquire products, high quality handmade soaps, and quick dilevery to your front door.
Key Strategies
Over the next 6 months our focus will be to Create and publish promotional advertising online and in print. Also prepare and distribute postal advertising to potential new customers. This task will be undertaken in the context of our broader strategy to Expand advertising and increase sales to accommodate cost. And begin expanding advertising area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Attain 100 customers Attain $1,000.00 in sales Cover business costs and enough to live on
About this document
Leather goods, handmade soaps, handcrafted products, wallets and handbags, security products, much more Business Plan
This document was created by David of Something 4 Everyone using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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