Diamonds Auto Repairs 1 Page Business Plan
Overview
Diamonds Auto Repairs has a clear business objective to develop, produce, promote and distribute automotive repairs products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Diamonds Auto Repairs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to create a business plan for investors. This is a critical issue for our selected target market of performance cars.
The Value Proposition
Diamonds Auto Repairs is uniquely positioned to deliver value to performance cars. "Diamonds Auto Repairs will our oil changes are discounted to the lowest rate in your area." In order to be deliver on this value proposition, we our unique ASE certified techs can change oil in less than fifteen minutes and top off all fluids with a free Air filter. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the automotive repairs market. We consider our key competitors to be: AutoZone,O'Reilly's, corvette city, Loan Star performance, Dallas performance. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with AutoZone,O'Reilly's, corvette city, Loan Star performance, Dallas performance by Where unique and organic motocity high performance parts.
Key Strategies
Over the next 6 months our focus will be to Put out ad's, flyers, commercials and meet new customers door to door, hand out business cards and give special discounts. This task will be undertaken in the context of our broader strategy to Diamonds Auto Repairs will sponsor hospitals, and give donations to special sponsor's as of victims of drunk driving accidents.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch Nitrous performance obtain 100,000 customers Open 4 stores in each state
About this document
automotive repairs Business Plan
This document was created by Mark of Diamonds Auto Repairs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment