Taliaferro's 1 Page Business Plan
Overview
Taliaferro's has a clear business objective to develop, produce, promote and distribute Men's Accessories and Jewellery products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Taliaferro's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as producing high quality male focussed upmarket accessories. This is a critical issue for our selected target market of Corporate Males.
The Value Proposition
Taliaferro's is uniquely positioned to deliver value to Corporate Males. "Taliaferro's will provide a one stop service for high class male accessories." In order to be deliver on this value proposition, we it's a market of personal interest where I possess good inside links both for the industry and running of a business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Men's Accessories and Jewellery market. We consider our key competitors to be: All major jewellers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All major jewellers by Positioning strategy and bespoke experience.
Key Strategies
Over the next 6 months our focus will be to Find reasonably priced suppliers. This task will be undertaken in the context of our broader strategy to Make a years product plan. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Grade Lines Sell Highest Grade Have a £20,000 Month
About this document
Men's Accessories and Jewellery Business Plan
This document was created by Nicholas of Taliaferro's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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