Verizon Wireless One SC 1 Page Business Plan
Overview
Verizon Wireless One SC has a clear business objective to develop, produce, promote and distribute Cell phones products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Verizon Wireless One SC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All customers. This is a critical issue for our selected target market of Cellular.
The Value Proposition
Verizon Wireless One SC is uniquely positioned to deliver value to Cellular. "Verizon Wireless One SC will Provide excellent customer service." In order to be deliver on this value proposition, we We can provide one on one customer service to our guests and take the time to really identify what products/service they as well as our company can benefit from. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cell phones market. We consider our key competitors to be: Best buy , Walmart, Sam's Club , Costco , prepaid carriers, ect... Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best buy , Walmart, Sam's Club , Costco , prepaid carriers, ect.. by At wireless one we strive to be the best each and every day . We treat our customers as family not just a number and strive to be the number one go-to people when in need of excellent ,knowledgeable, timely and integrity based customer service. .
Key Strategies
Over the next 6 months our focus will be to We will remove the word "insurance" from our vocabulary
We will make sure we have a WOPP brochure on us or very close by so we can put it in the guests hand on the floor, early on, and be ready to plant the seed and explain the benefits of our program.
We will also make sure we have a calculator, paper, and pen at the workstation so we can break down the cost of not having wireless should they break their phone vs the cost of our wireless protection
. This task will be undertaken in the context of our broader strategy to We have to make it important to our guests. We have to stop and talk to our guests about how they plan on protecting their phone. We have to be knowledgeable on each particular plan and what it covers so we can qualify our guests accordingly for one of the many protection plans we have to offer.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Work 5 Star Talk to EVERY guest who comes in about what we have to offer Explain in detail and write down the key advantages to have wireless protection for your phone
About this document
Cell phones Business Plan
This document was created by Jessica of Verizon Wireless One SC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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