Verizon Wireless One SC 1 Page Business Plan
Overview
Verizon Wireless One SC has a clear business objective to develop, produce, promote and distribute Cellular Devices , Wireless protection plans, accessories and repair services products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Verizon Wireless One SC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All customers. This is a critical issue for our selected target market of Verizon Wireless.
The Value Proposition
Verizon Wireless One SC is uniquely positioned to deliver value to Verizon Wireless. "Verizon Wireless One SC will We provide excellent one on one guest service and deliver a knowledgable , integrity based solution to meet our customers needs and help them discover new ones.." In order to be deliver on this value proposition, we We take time to get to know our guests and provide a friendly , unique and timely solution based on their needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cellular Devices , Wireless protection plans, accessories and repair services market. We consider our key competitors to be: Walmart, Best Buy , Costco, Sam's club and prepaid carriers.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Walmart, Best Buy , Costco, Sam's club and prepaid carriers. by At wireless one your not just another number, we strive to take on each and every one of our customers needs into careful consideration , provide multiple solutions based on the knowledge we have to satisfy and provide excellent customer service that makes us the number one go to you can trust and come back to every time..
Key Strategies
Over the next 6 months our focus will be to We will remove the word "insurance" from our vocabulary
We will make sure we have a WOPP brochure on us or very close by so we can put it in the guests hand on the floor, early on, and be ready to plant the seed and explain the benefits of our program.
We will also make sure we have a calculator, paper, and pen at the workstation so we can break down the cost of not having wireless should they break their phone vs the cost of our wireless protection
. This task will be undertaken in the context of our broader strategy to We have to make it important to our guests. We have to stop and talk to our guests about how they plan on protecting their phone. We have to be knowledgeable on each particular plan and what it covers so we can qualify our guests accordingly for one of the many protection plans we have to offer. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promote new products/services through 5 start campaign Talk about wireless protection to every guest Pull up EVERY customers account that comes into the store and recommend
About this document
Cellular Devices , Wireless protection plans, accessories and repair services Business Plan
This document was created by Jessica of Verizon Wireless One SC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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