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Sunday, June 7, 2015

LuLaRoe Lisa Gonzales 1 Page Business Plan

Girls & Womens clothing Business Plan

LuLaRoe Lisa Gonzales 1 Page Business Plan



Overview

LuLaRoe Lisa Gonzales has a clear business objective to distribute Girls & Womens clothing products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

LuLaRoe Lisa Gonzales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as In-home shopping experience. This is a critical issue for our selected target market of Women of all ages.

The Value Proposition

LuLaRoe Lisa Gonzales is uniquely positioned to deliver value to Women of all ages. "LuLaRoe Lisa Gonzales will Provide affordable and comfortable clothes that make women feel beautiful and trendy." In order to be deliver on this value proposition, we I bring an entire inventory to your doorstep.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Girls & Womens clothing market. We consider our key competitors to be: Anthropologie, Target, H&M, Kohl's. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anthropologie, Target, H&M, Kohl's by Affordable clothes, hand made, USA made, unique fabrics .


Key Strategies

Over the next 6 months our focus will be to Book pop-ups and increase online sales. . This task will be undertaken in the context of our broader strategy to Grow team members. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 100 VIP customers Book 8 parties per month (pop-up or online) Add team member

About this document
Girls & Womens clothing Business Plan
This document was created by Lisa of LuLaRoe Lisa Gonzales using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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