Goosehead Insurance - Foster Agency 1 Page Business Plan
Overview
Goosehead Insurance - Foster Agency has a clear business objective to distribute Insurance products. These products have been developed over 23 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Goosehead Insurance - Foster Agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Valuable insurance options. This is a critical issue for our selected target market of Homeowners.
The Value Proposition
Goosehead Insurance - Foster Agency is uniquely positioned to deliver value to Homeowners. "Goosehead Insurance - Foster Agency will We will find the best insurance product for your needs at the best price through our top-rated carriers.." In order to be deliver on this value proposition, we A committed team of licensed agents and timely personal response. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: State Farm, Farmers, Allstate. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with State Farm, Farmers, Allstate by Product options.
Key Strategies
Over the next 6 months our focus will be to Increase referral partner leads, conversion rate and cross sell percentages.. This task will be undertaken in the context of our broader strategy to Hire new agents. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Attain 100% of revenue goal Eclipse $2MM in premium Hire 2 new agents
About this document
Insurance Business Plan
This document was created by Michael of Goosehead Insurance - Foster Agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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