Arundel Estate B & B 1 Page Business Plan

Country farmhouse Bed breakfast Business Plan

Arundel Estate B & B 1 Page Business Plan

Overview

Arundel Estate B & B has a clear business objective to promote a country farmhouse bed & breakfast services. These services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth and strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Arundel Estate B & B has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Updating the grounds and house floor plan. This is a critical issue for our selected target market of Seasonal and year round customers who choose to stay at our B & B.

The Value Proposition

Arundel Estate B & B is uniquely positioned to deliver value to Seasonal and year round rooms to rent. "Arundel Estate B & B offers a Country setting with bright cozy comfortable rooms , the estates ground are tranquil an offer areas to rest, attend Yoga , pick fruits & vegi's play yard games and swim in our inground English Pool." In order to deliver on this value proposition, we offer family friendly setting is and welcome dogs to our B & B. We have a seasonal breakfast waiting each morning and a kitchen ready and stocked with local produce,feel free to cook in our kitchen. Laundry is provided as needed and all produce and supplies are local. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Country farmhouse Bed breakfast market. We consider our key competitors to be: Air B&B
< br />Kennebunkport B&B
< br />Anchor B & B. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Air B&B
< br />Kennebunkport B&B
< br />Anchor B & B by Suppliers are local
< br />Animal friendly
< br />Family run & owned
< br />Catered breakfast
< br />Laundry delivery
< br />Pool
< br />Outside games
< br />.

Key Strategies

Over the next 6 months our focus will be to Buy house and business. This task will be undertaken in the context of our broader strategy to Update farmhouse and grounds. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Redevelop floor plan Update outside grounds Develop website

About this document
Country farmhouse Bed breakfast Business Plan
This document was created by Katrina of Arundel Estate B & B using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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