Krave 1 Page Business Plan

Women's apparel and accessories Business Plan

Krave 1 Page Business Plan

Overview

Krave has a clear business objective to distribute Women's apparel and accessories products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Krave has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing trendy looks and styling services at affordable prices to the everyday woman for any event. This is a critical issue for our selected target market of women and teens.

The Value Proposition

Krave is uniquely positioned to deliver value to women and teens. "Krave will provide styles from various fashion capitals around the country at affordable prices and styling services you won't find anywhere else." In order to be deliver on this value proposition, our team not only have 8 plus years of hands on experience in fashion, merchandising and styling, we also posses curriculum knowledge from a prestigious university in fashion merchandising and retail management. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Women's apparel and accessories market. We consider our key competitors to be: Charlotte Russe and Forever 21. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Charlotte Russe and Forever 21 by offering a full range of virtual styling services tailored to the consumers needs as well as a unique diversity in our inventory that is limited in quantity so it makes the consumer feel exclusive.

Key Strategies

Over the next 6 months our focus will be to to generate more revenue. To accomplish this we will develop and execute effective marketing and promotion strategies to drive sales. This task will be undertaken in the context of our broader strategy to expand from an online store to an actual store front. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 loyal customers, hire employees, and launch a store front.

About this document
Women's apparel and accessories Business Plan
This document was created by Noel of Krave using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.