Color Coded 1 Page Business Plan
Overview
Color Coded has a clear business objective to teach kids how to code. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new kids to instruct. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of children each month. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Color Coded has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as having no public coding opportunities in North County. This is a critical issue for our selected target market of elementary children.
The Value Proposition
Color Coded is uniquely positioned to deliver value to elementary school children. "Color Coded will teach kids to code and prepare them for a future in technology." In order to deliver on this value proposition, we provide instructors from top technology firms and institutions in the country. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the teach kids how to code market. We consider our key competitors to be: Internet-self taught classes, school offered coding classes and other instructor led coding classes across the region. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Internet-self taught classes and the school offered coding classes by in-person training, questions answered in real time, applicable knowledge.
Key Strategies
Over the next 6 months our focus will be to market across the region. This task will be undertaken in the context of our broader strategy to obtain office space . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 students by end of year Obtain at least 3 instructors by September and raise capital.
About this document
Teach kids how to code Business Plan
This document was created by Shay of Color Coded using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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