VANZETA 1 Page Business Plan
Overview
VANZETA has a clear business objective to develop, produce, promote and distribute Secret Security Wireless Cameras products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
VANZETA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Security; Surveillance; Remote Presence and Peace of mind. This is a critical issue for our selected target market of CEOs, Home Owners and Businesses.
The Value Proposition
VANZETA is uniquely positioned to deliver value to CEOs; Home Owners and Businesses. "VANZETA will Secure, Monitor and Manage "His" or "Her" business, home or facility covertly from anywhere in the world." In order to be deliver on this value proposition, Our Secret Security Wireless Cameras are custom made. A tailored solution specifically based on our targeted customer's demands and needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Secret Security Wireless Cameras market. We consider our key competitors to be: Conventional CCTV systems retailers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Conventional CCTV systems retailers. Our own cameras can stand and work alone, without any additional bulky system unlike the conventional CCTV.
< br />And our cameras are perfect for wide range and long distance. .
Key Strategies
Over the next 6 months our focus will be to create a sales team with a strong will and one stop close mentality.
< br />Get feeds backs and fine tune our products to suite customer's demand. . This task will be undertaken in the context of our broader strategy to consolidate on our achievements.
< br />strengthen our brand, our corporate presence and improve our staff working condition. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our corporate Office Opening VANZETA own Building. VANZETA School of Technology is built.
About this document
Secret Security Wireless Cameras Business Plan
This document was created by Philip of VANZETA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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