Cuft. 1 Page Business Plan
Overview
Cuft. has a clear business objective to develop, produce, promote and distribute Self Storage on demand products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Cuft. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Find low cost self storage space in the users local neighborhood, in real time and on demand. Also earn earn monthly income renting out unused space in your home or business. This is a critical issue for our selected target market of Urban and suburban dwellers worldwide.
The Value Proposition
Cuft. is uniquely positioned to deliver value to Urban and suburban dwellers worldwide. "Cuft. will Low cost on demand self storage & monthly income opportunity." In order to be deliver on this value proposition, we I'm a marketing and lead generation entrepreneur, with over 15 years of experience in the moving and storage business. I've been running a successful business generating over 1M a year in the past 10 years. My experience, which is a combination of knowledge of the storage industry and of marketing and running an web based operation will put cuft. Ahead of the competition and will grow from to a 10M revenue business in less than 3 yeras. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Self Storage on demand market. We consider our key competitors to be: Roost.com - no mobile app
< br />Makespace.com - different concept with huge overhead
< br />Clutter - same as above. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Roost.com - no mobile app
< br />Makespace.com - different concept with huge overhead
< br />Clutter - same as above by Simple uber like concept where everyone can make a buck utilizing unused space in their homes, this will make the customer acquisition much faster and easier compared to the others.
< br />On the other hand, as self storage seekers , renters, offer a very low cost solution that is on demand, when they need it and they don't need to drive to the outskirts of town to find a commercial self storage.
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Key Strategies
Over the next 6 months our focus will be to Hire team, drive paid traffic, form strategic partnerships to share potential vertical traffic, hire professional developer/s. . This task will be undertaken in the context of our broader strategy to Upgrade mobile apps, create web app, increase revenue to $1.2M, expand into parking long and short spaces, commercial applications, and boat storage. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5000 active users in 3 major is markets Improve and upgrade mobile and web apps Generate income in within 30 days
About this document
Self Storage on demand Business Plan
This document was created by Ran of Cuft. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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