Gambol Metal Smithing and Jewelry 1 Page Business Plan
Overview
Gambol Metal Smithing and Jewelry has a clear business objective to develop, produce, promote and distribute precious stone and metalsmithing products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Gambol Metal Smithing and Jewelry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as woman and men finding hand crafted jewelry from the local Portland area. This is a critical issue for our selected target market of youthful, local people.
The Value Proposition
Gambol Metal Smithing and Jewelry is uniquely positioned to deliver value to youthful, local people. "Gambol Metal Smithing and Jewelry will provide you with individual craft jewelry made by hand where you can work side by side with the artist to create your own design or chose from a stock of artisan rings." In order to be deliver on this value proposition, we make unique jewelry made by hand in a small scale, local shop where cost can be kept low. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the precious stone and metal smithing market. We consider our key competitors to be: Barbs metal magic, Betsy and Iya, other small, local jewelry makers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Barbs metal magic, Betsy and Iya, other small, local jewelry makers by handcrafting rings and other jewelry for Portland, Oregon with a twist of love and a unique Gambol spin in every item.
Key Strategies
Over the next 6 months our focus will be to design and create multiple styles of ring type jewelry. This task will be undertaken in the context of our broader strategy to expand into new products like pendants and earrings . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make 100 rings, master silversmithing, and develop rings in gold and with diamonds.
About this document
Precious Metal Smithing Business Plan
This document was created by Rachael of Gambol Metal Smithing and Jewelry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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