LM fitness 1 Page Business Plan
Overview
LM fitness has a clear business objective to develop, produce, promote and distribute Healthy supported lifestyle products and services. These products and services have been developed over This is the start with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new gym. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
LM fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Finances and promotion. This is a critical issue for our selected target market of Healthy personnel.
The Value Proposition
LM fitness is uniquely positioned to deliver value to Healthy personnel. "LM fitness will Support a healthy lifestyle with fun, exercise and ideas." In order to be deliver on this value proposition, we can aim this product at both sexes and create a healthy lifestyle in many ways, not just exercise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy supported lifestyle market. We consider our key competitors to be: Personal trainers in the UAE and gyms . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Personal trainers in the UAE and gyms by Fun couple who wants to motivate others and create more than one business in the future.
Key Strategies
Over the next 6 months our focus will be to Qualifications plus small gym equipment . This task will be undertaken in the context of our broader strategy to Rent a location to begin adventure , purchase more equipment . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Own a gym in good location Healthy food / protein Healthy Bar
About this document
Healthy supported lifestyle Business Plan
This document was created by Laura of LM fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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