Events planning 1 Page Business Plan
Overview
Events planning has a clear business objective to promote Skin care makeup perfume products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Events planning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helping the customer to a routine in skincare and colour that will make her feel herself but a little enhanced. This is a critical issue for our selected target market of Women who care.
The Value Proposition
Events planning is uniquely positioned to deliver value to Women who care. "Events planning will We will offer s full skin and colour consultation to help you feel as femine and womanly as you want to feel." In order to be deliver on this value proposition, we With our fully trained and experanced consultants to give all advice and help customer needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Skin care makeup perfume market. We consider our key competitors to be: Clarins
< br />Estée Lauder
< br />Clinque
< br />Doir. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Clarins
< br />Estée Lauder
< br />Clinque
< br />Doir by Superior ingredients
< br />Highly grommed consultants .
Key Strategies
Over the next 6 months our focus will be to Demonstration
< br />Knowledge
< br />Interaction . This task will be undertaken in the context of our broader strategy to Building on the customer base , developing a routine in the beauty room , maximising sales on gift , using samples to build customer loyalty . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open Beauty room Make pre sale a booked event Give every new customer a sample
About this document
Skin care makeup perfume Business Plan
This document was created by Karen of Events planning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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