Lorraine Galloway Art 1 Page Business Plan
Overview
Lorraine Galloway Art has a clear business objective to develop, produce, promote and distribute All types of artwork, including; portraits and paintings. These products and services have been developed for years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lorraine Galloway Art has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a first class business plan. This is a critical issue for our selected target market of Anyone interested in artwork.
The Value Proposition
Lorraine Galloway Art is uniquely positioned to deliver value to anyone interested in artwork. "Lorraine Galloway Art will provide fast service." In order to be deliver on this value proposition, Lorraine Galloway Art is an art business which is fully homemade and every piece of artwork is unique.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the art and design market. We consider our key competitors to be: Artwork, portraits and paintings. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively because every individual piece of artwork is unique and homemade.
Key Strategies
Over the next 6 months our focus will be to strive to sell home made artwork, paintings and portraits. We are looking to grow a business and to gain more customers. This task will be undertaken in the context of our broader strategy to expand our growing business further and to be succcesful. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to grow and expand the business, gain interested customers and be successful.
About this document
All types of artwork, including; portraits and paintings. Business Plan
This document was created by Lorraine of Lorraine Galloway Art using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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