LOWTOW LTD 1 Page Business Plan
Overview
LOWTOW LTD has a clear business objective to develop, produce, promote and distribute Performance Car Towing Services. These services have been developed and are still developing with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and become a profitable company. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LOWTOW LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Recovery of lowered vehicles. This is a critical issue for our selected target market of Young car enthusiasts.
The Value Proposition
LOWTOW LTD is uniquely positioned to deliver value to young car enthusiasts. "LOWTOW LTD will Recover vehicles without damage." In order to deliver on this value proposition & capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Performance Car Towing Services market. We consider our key competitors to be: All towing companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All towing companies by Down to earth person .
Key Strategies
Over the next 6 months our focus will be to Advertising . This task will be undertaken in the context of our broader strategy to Profitable . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Tow truck modifications Heavy Vehicle License Logo
About this document
Performance Car Towing Services Business Plan
This document was created by Luke of LOWTOW LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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