Maphanga Enterprise 1 Page Business Plan
Overview
Maphanga Enterprise has a clear business objective to distribute Stationers and printing products and services. These products and services have been developed over Start up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Maphanga Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to purchase stationery during back to school times. This is a critical issue for our selected target market of schoolers.
The Value Proposition
Maphanga Enterprise is uniquely positioned to deliver value to schoolers. "Maphanga Enterprise will provide services that satisfies our customers." In order to deliver on this value proposition in the same store its a stationery, we sell school uniform aswell as its an internet cafe. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Stationers and printing market. We consider our key competitors to be: Shoprite and spar. ballpoint. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Shoprite and spar. ballpoint by offering many services at one shop.
Key Strategies
Over the next 6 months our focus will be to Market our product and meet customer demands. This task will be undertaken in the context of our broader strategy to have many branches and hire many employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain many customers, sell at affordable prices, increase working hours
About this document
Stationers and printing Business Plan
This document was created by Bongane of Maphanga Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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