Rapid Karting 1 Page Business Plan
Overview
Rapid Karting has a clear business objective to produce Fast Pace Go Karting products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rapid Karting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Contain a consistent customer base. This is a critical issue for our selected target market of 14-30 Male.
The Value Proposition
Rapid Karting is uniquely positioned to deliver value to 14-30 Male. "Rapid Karting will Provide a thrill seeking, competive and unique go karting experciencd." In order to be deliver on this value proposition, we Regular karting events with cash prizes and rewards. Also other activities available such as a arcade and respected fast food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fast Pace Go Karting market. We consider our key competitors to be: Team Sport - Cardiff
< br />Llandow outdoor karting. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Team Sport - Cardiff
< br />Llandow outdoor karting by More value for your money and a 365 day service.
Key Strategies
Over the next 6 months our focus will be to Obtain funding
< br />Select suitable business site
< br />Evaluate set up cost
< br />Produce a advertising campaign. This task will be undertaken in the context of our broader strategy to Increase Sales and Events. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain investor select location purchase inital equipment
About this document
Fast Pace Go Karting Business Plan
This document was created by Daniel of Rapid Karting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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