So Hood Inc. Emotion Management For Success 1 Page Business Plan

Life skills and Recreation Business Plan

So Hood Inc. Emotion Management For Success 1 Page Business Plan

Overview

So Hood Inc. Emotion Management For Success has a clear business objective to develop, produce, promote and distribute Life skills and Recreation services. These services have been developed over 16 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch 2 new products. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

So Hood Inc. Emotion Management For Success has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "The need people have to manage their emotions for success." This is a critical issue for our selected target market of Youth and young adults.

The Value Proposition

So Hood Inc. Emotion Management For Success is uniquely positioned to deliver value to Youth and Young Adults. So Hood Inc. "Emotion Management For Success" Will Provide a service that empowers people to manage their emotions for success!." In order to deliver on this value proposition, Our unique 6 step program identifies hidden barriers people have that may be holding them back from success. We are the best at what we do because we have been there before, just like you, dealing with life's challenges for over 16 years. We struggled, tested, and empowerd ourselves and other people to identify solutions to problems before they occur, thus giving individuals a direct and impactful advantage to face life's challenges head on with increased confidence.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Life skills and Recreation market. We consider our key competitors to be:

Catholic School Division
< br />Achieve Basketball
< br />Eastlink
< br />GP Friendship Center
< br />YMCA . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with

Catholic School Division
< br />Achieve Basketball
< br />Eastlink
< br />GP Friendship Center
< br />YMCA by being:

Relevant and hip
< br />Open minded
< br />Affordable
< br />Non affiliated
< br />Less restrictive
< br />Flexibile

Key Strategies

Over the next 6 months our focus will be to Complete online training, market research and product development, business structure and magazine outline for sales and marketing materials.. This task will be undertaken in the context of our broader strategy where we plan to go door to door and business to business advertising our magazine by selling ad space and distributing free copies. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 3 contracts simultaneously, 6000 in monthly revenue with 1000 coming from Magazine ad revenue

About this document
Life skills and Recreation Business Plan
This document was created by Christopher of So Hood Inc. Emotion Management For Success using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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