Unified One 1 Page Business Plan
Overview
Unified One has a clear business objective to produce Insurance services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Unified One has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high start up costs and bad service. This is a critical issue for our selected target market of California drivers and business owners.
The Value Proposition
Unified One is uniquely positioned to deliver value to California drivers and business owners. "Unified One will Offer low startup costs and a low monthly rate." In order to be deliver on this value proposition, we We have created a unique one on one approach to ensure each customer is represented by a specialist that will shop insurance bi weekly and handle all customer concerns.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: Freeway, Ais, Dashers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Freeway, Ais, Dashers by We offer lower start up costs and an even lower monthly rate. .
Key Strategies
Over the next 6 months our focus will be to email and phone marketing, flyers, and ads . This task will be undertaken in the context of our broader strategy to Acquire customer referrals . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 500 customers Acquire 1000 customers Expand a second office
About this document
Insurance Business Plan
This document was created by Ali of Unified One using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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