Twisted Pencils Ent 1 Page Business Plan
Overview
Twisted Pencils Ent has a clear business objective to develop, produce, promote and distribute Hip Hop Recordings products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Twisted Pencils Ent has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Studio time and costs as well as piracy and the availability of music in the Internet age. This is a critical issue for our selected target market of Teenagers and Young Adults.
The Value Proposition
Twisted Pencils Ent is uniquely positioned to deliver musical value to Teenagers and young adults. "Twisted Pencils Ent will be providing emotional relief and inspiration to young people who are currently challenged with life's hardships and confusion." In order to deliver on this value proposition, as a record label we understand every person is unique in nature. The artists at Twisted Pencils is among the most unique sounding in the Tri-State area. Given the unique sound, the market is potentially nationwide and even international. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hip Hop Recordings market. We consider our key competitors to be other independent labels who are looking to get their startup and expose their artists. Most independent labels have no commercial value and remains in one market with a relatively small target audience . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other independent labels. Our unique sounds that have never been heard by the target audience will play a key component in our fight for attention.
Key Strategies
Over the next 6 months our focus will be to record material . This task will be undertaken in the context of our broader strategy to Have other artist record material and publish singles and mixtapes with copyrighted works. These strategies are a tactical implementation of our overall business goal as outlined above as we seek to profit from the published music.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Record at least 100 songs. Label Artists begin recording for the label. Fan base is established
About this document
Hip Hop Recordings Business Plan
This document was created by Jamar of Twisted Pencils Ent using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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