Kate Steele Consulting 1 Page Business Plan
Overview
Kate Steele Consulting has a clear business objective to develop Stylist and wardrobe management services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kate Steele Consulting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Overwhelmed by traditional clothing shopping experiences and simplify getting dressed in the morning. This is a critical issue for our selected target market of Career women.
The Value Proposition
Kate Steele Consulting is uniquely positioned to deliver value to Career women. "Kate Steele Consulting will Provide custom wardrobing in the comfort of your own home, no terrible dressing rooms. Hassle free.." In order to be deliver on this value proposition, we Ability to empower the client with the choice and voice in the room.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Stylist and wardrobe management market. We consider our key competitors to be: Large retailers and box by mail . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Large retailers and box by mail by Less hassle than mail boxes, personal in real time solutions, I can know you better than an algorithm .
Key Strategies
Over the next 6 months, our focus will be to Promote the business in multiple channels to increase exposure . This task will be undertaken in the context of our broader strategy to Establish a physical store base . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Relocate business to Rochester, NY Gain continuous customer base of 10 clients Open storefront for business.
About this document
Stylist and wardrobe management Business Plan
This document was created by Katherine of Kate Steele Consulting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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