JM Driving Academy 1 Page Business Plan
Overview
JM Driving Academy has a clear business objective to develop Teaching people to drive services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
JM Driving Academy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as making it easy to learn how to pass there drivers licence. This is a critical issue for our selected target market of students.
The Value Proposition
JM Driving Academy is uniquely positioned to deliver value to students. "JM Driving Academy will learner's licence and driving licence classes." In order to be deliver on this value proposition, we Have the knowledge, experience and patience of teaching K53. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Teaching people to drive market. We consider our key competitors to be: Fullstop driving academy
AA
BSI.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fullstop driving academy
AA
BSI
by Prices, service.
Key Strategies
Over the next 6 months, our focus will be to Putting out ads
Internet
This task will be undertaken in the context of our broader strategy to Starting learner classes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: learner classes 10 clients a week another car
About this document
Teaching people to drive Business Plan
This document was created by jody of JM Driving Academy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment