Amy Laura Engraving 1 Page Business Plan
Overview
Amy Laura Engraving has a clear business objective to produce engraved glass gifts products and services. These products and services have been developed over the last few months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Amy Laura Engraving has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unique personalised gifts for family and friends. This is a critical issue for our selected target market of Gift buying adults.
The Value Proposition
Amy Laura Engraving is uniquely positioned to deliver value to Gift buying adults. "Amy Laura Engraving will Provide unique handcrafted products that can be personalised.." In order to be deliver on this value proposition, we Bespoke one off products that are handcrafted. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Engraved glass gifts market. We consider our key competitors to be: Personalised gifts.com
Amazon
Engraved products.com
Lesley Pyke. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Personalised gifts.com
Amazon
Engraved products.com
Lesley Pyke by Bespoke gifts
Great customer service.
Key Strategies
Over the next 6 months our focus will be to Open an Etsy and Made It store. . This task will be undertaken in the context of our broader strategy to Develop new products in the personalised gift sector.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch online store Obtain 50 customers Complete first unique commission
About this document
Engraved glass gifts Business Plan
This document was created by Amy of Amy Laura Engraving using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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