How to ? Myanmar 1 Page Business Plan
Overview
How to ? Myanmar has a clear business objective to develop a website offering informations required by any stakeholder interesting about Myanmar products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and maintaing existing customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
How to ? Myanmar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as getting the exact informations and matching the right business partners. This is a critical issue for our selected target market of international and local entrepreneurs.
The Value Proposition
How to ? Myanmar is uniquely positioned to deliver value to international and local entrepreneurs. "How to ? Myanmar will provide right business links and informations." In order to be deliver on this value proposition, we collect tested, approved and reliable informations. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We consider our key competitors to be: Business consultants and Recruitment firms and other online information providers.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with those firms by offering our customers reliable and objective informations and links and some non-major but helpful links as a value added services within a few minutes because of just being a member or subscriber with lower cost than our competitors.
Key Strategies
Over the next 6 months our focus will be to get connections with local customer database followed by advertising and marketing of our website to both local and international entrepreneurs. This task will be undertaken in the context of our broader strategy to monitor the outcomes of successful links, implement member or subscription based sales and strengthening operations to get more asset links at both ends. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
1) Setting up the whole business picture in 3 months time.
2) Obtaining at least 100 local customer database in each category within 12 months.
3) Sales yielding in 12 months and increase revenue in consecutive years.
About this document
a website offering informations required by any stakeholder interesting about Myanmar Business Plan
This document was created by Nay Aung Latt of How to ? Myanmar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment