Celestial Training & Development 1 Page Business Plan
Overview
Celestial Training & Development has a clear business objective to develop inspirational Learning & Development services. These services have been developed over over many years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Celestial Training & Development has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for staff and managers to deliver outstanding services, improve business performance through team work and to be competitive in a tender driven market. This is a critical issue for our selected target market of Housing and Social Care sectors.
The Value Proposition
Celestial Training & Development is uniquely positioned to deliver value to Housing and Social Care sectors. "Celestial Training & Development will provide a service which enables businesses to perform at an award winning level." In order to be deliver on this value proposition, our consultants will provide award winning, highly specialist service, dedicated to delivering a return on investment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Inspirational Learning & Development market. We consider our key competitors to be: Fairway care, First Response, CIH, HQN. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can successfully compete with our competition as have a proven track record for success delivered in a cost efficient way.
Key Strategies
Over the next 6 months our focus will be to network, build contacts, continue to deliver excellent service to increase our visibility and reputation. This task will be undertaken in the context of our broader strategy to expand our range of services by employing part time specialist trainers and consultants. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 25 new customers Employ 2 new part time trainers Book at least 3 days training or consultancy every week
About this document
Inspirational Learning & Development Business Plan
This document was created by Carina of Celestial Training & Development using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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