Ellis & Associates, LLC 1 Page Business Plan
Overview
Ellis & Associates, LLC has a clear business objective to develop, produce, promote and distribute Life insurance, investments and debt solutions products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ellis & Associates, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as educating people on how their life insurance works and offer solutions to possibly lower their costs and get them more coverage. We teach people banking rules and how to make their investments work harder for them. We create debt solutions for people to become debt free within a reasonable amount of time.. This is a critical issue for our selected target market of working married couples with children and homes between the ages of 25-55 (60).
The Value Proposition
Ellis & Associates, LLC is uniquely positioned to deliver value to working married couples with children and homes between the ages of 25-55 (60). "Ellis & Associates, LLC will take an educational approach to make sure our clients understand how money works. In order to be deliver on this value proposition, we are trained to exam life insurance and replace it if necessary. We are licensed to help our clients become the "Primary Investor" of their money and earn significantly more for retirement. We are certified to offer debt solutions that no other company in the industry provides - a comprehensive look at the root of the debt issue.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the life insurance, investments and debt solutions market. We consider our key competitors to be: any life insurance company that offers a "cash value" life insurance policy (whole life, universal life or variable life), which gives the illusion of a real investment option for the clients but will devastate their families. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any life insurance company that offers a "cash value" life insurance policy (whole life, universal life or variable life), which gives the illusion of a real investment option for the clients but will devastate their families. by offering "level term" and helping our clients invest in mutual funds. This model helps our clients get the necessary coverage for the period of time they need it most and simultaneously save. Once their level term policy expires, they should have enough saved to be completely independent of paying for life insurance with our company. Although other companies can offer term, they have no separate and true investment vehicle for the client to get involved, which is why they sell the bundle of life insurance and cash savings. .
Key Strategies
Over the next 6 months our focus will be to get referrals from existing clients, recruiting, participate in the Saturday Soul Tours through December, bridal expo in October with a follow up "Marriage & Money" workshop, door to door marketing and workshops at churches. This task will be undertaken in the context of our broader strategy to get referrals from existing clients, recruit, Saturday Soul Tours, bridal expo in April 2014 with a follow up "Marriage & Money" workshop, door to door and workshops at churches. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Consistently recruit a minimum of 30 people per month Consistently produce at least $30,000 in bonusable premium each month Consistently pick up $200,000 in investments per month and quarterly promotions.
About this document
Life insurance, investments and debt solutions Business Plan
This document was created by Ingrid of Ellis & Associates, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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