KTT 1 Page Business Plan
Overview
KTT has a clear business objective to develop, produce, promote and distribute 1 stop mobile kiosk services. These services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KTT has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 1 stop and 24/7 prepaid top up kiosk. This is a critical issue for our selected target market of students.
The Value Proposition
KTT is uniquely positioned to deliver value to students. "KTT will 1 stop prepaid top up kiosk that has all telcos that operates 24/7 nearby." In order to be deliver on this value proposition, we our continuous support and foolproof sytem that continue to monitor the kiosk is operational 24/7. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the 1 stop mobile kiosk market. We consider our key competitors to be: Conventional prepaid resellers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Conventional prepaid resellers by 24/7 operational.
Key Strategies
Over the next 6 months our focus will be to Develop market awareness. This task will be undertaken in the context of our broader strategy to Become major university mobile prepaid kiosk. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved are the creation of biasiswa usahawan mahasiswa, active participation of university and to promote entrepreneurship skills and metal among students
About this document
1 stop mobile kiosk Business Plan
This document was created by Khairil Feisal of KTT using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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