D.I.Y. Dave 1 Page Business Plan
Overview
D.I.Y. Dave has a clear business objective to develop Multirepair and maintanence services. These services have been developed over 4months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
D.I.Y. Dave has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Building repairs and mobile bicycle repairs. This is a critical issue for our selected target market of Local and neighbouring communities.
The Value Proposition
D.I.Y. Dave is uniquely positioned to deliver value to Local and neighbouring communities. "D.I.Y. Dave will Garenteed safety for all ages on bicycle. And home maintenance that assures to meet Eco friendly requirements." In order to be deliver on this value proposition, we Combined 10 years of construction experience and over 20 years of bicycle repairs and maintenance experience, and the main business concern and goal is to deliver Customer satisfaction At great value that can be affordable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Multirepair and maintanence market. We consider our key competitors to be: I have competitors for construction but I deliver a very local base community that targets older customers and offering them a considerable discount in comparison to service and costs of other rivals, bicycle repairs however there is no local service in Aberdeen that offers a mobile home visit service or a pik up and return service, or free safety checks with every repair. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I have competitors for construction but I deliver a very local base community that targets older customers and offering them a considerable discount in comparison to service and costs of other rivals, bicycle repairs however there is no local service in Aberdeen that offers a mobile home visit service or a pik up and return service, or free safety checks with every repair by I am very friendly and have a main target goal of complete customer satisfaction.
Key Strategies
Over the next 6 months our focus will be to Door to door posting of business cards/flyers in the local target area, and social networking sites, offer discounted on already competitive prices for first time and repeat customers. This task will be undertaken in the context of our broader strategy to To lease/buy small property in which the business can can be operated from and so customers have a central location to visit us which I turn would increase custom. Also to have at minimum one vehicle for home visits. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire good repeat custom Vehicle for mobile service Property to operate from
About this document
Multirepair and maintanence Business Plan
This document was created by Dave of D.I.Y. Dave using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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