Gardenia Lane 1 Page Business Plan
Overview
Gardenia Lane has a clear business objective to promote small businesses. These services have been developed over years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Gardenia Lane has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as increasing sales. This is a critical issue for our selected target market of small business owners.
The Value Proposition
Gardenia Lane is uniquely positioned to deliver value to small business owners. "Gardenia Lane will develop and implement a customized, comprehensive marketing strategy." In order to deliver on this value proposition, our years of experience in a broad range of markets augments our creative approach. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the small businesses market. We consider our key competitors to be: ChatterBox. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ChatterBox by embrace cutting edge avenues to get the customer's message out.
Key Strategies
Over the next 6 months our focus will be to solicit new clients. This task will be undertaken in the context of our broader strategy to hire an associate within one year. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 customers; become comfortable designing webpages; learn graphic design.
About this document
small businesses Business Plan
This document was created by Nathan of Gardenia Lane using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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