Life Vantage 1 Page Business Plan
Overview
LifeVantage has a clear business objective to develop, produce, promote and distribute opportunities of a lifetime and unique products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LifeVantage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to prove product fidelity and increase customer belief. This is a critical issue for our selected target market of Everyone Everywhere.
The Value Proposition
LifeVantage is uniquely positioned to deliver value to Everyone Everywhere. "LifeVantage will save lives and give people a life worth living." In order to be deliver on this value proposition, we demonstrate that our product is peer reviewed. It is on numerous television shows and also it has been studied by many well known universities with phenomenal results.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the market. We consider our key competitor to be: The antioxidant industry. Our understanding of these competitors has been used to refine our strategy and value proposition. Everyone doesnt realize that that particular industry just doesnt have what it takes to help. We believe that we can compete effectively with The antioxidant industry by educating the public about protandim,the only product of its kind. It simply can't be beaten.
Key Strategies
Over the next 6 months our focus will be to Make appointments and put more time in business. Share more and never lise hope. This task will be undertaken in the context of our broader strategy to Become a pro 10, to Gain financial freedom, and to save many many lives. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10000 customers. Obtain 100000 customers Become a Pro 10
About this document
Give opportunities of a lifetime Business Plan
This document was created by Matthew of Life Vantage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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