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Saturday, June 22, 2013

Purrfect Pets Dog Walking & Pet Sitting 1 Page Business Plan

Animal care Business Plan

Purrfect Pets Dog Walking & Pet Sitting 1 Page Business Plan



Overview

Purrfect Pets Dog Walking & Pet Sitting has a clear business objective to distribute Animal care services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build a larger customer base. Customer acquisition is considered to be a continuous activity and we are seeking to expand our customer base. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to continually offer new services to intrigued new customers.

The Customer

Purrfect Pets Dog Walking & Pet Sitting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as services that fit clients lifestyles. This is a critical issue for our selected target market of working class families.

The Value Proposition

Purrfect Pets Dog Walking & Pet Sitting is uniquely positioned to deliver value to busy families. "Purrfect Pets Dog Walking & Pet Sitting will offer exceptional pet services at a fair and competitive rate." In order to be deliver on this value proposition, we provide our clients with exceptional services that exceed their expectations. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Animal care market. We consider our key competitors to be: Kennels. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kennels by offering the luxury of a home stay with less cost than that of a kennel


Key Strategies

Over the next 6 months our focus will be to expand our territorial area to include all of Clarington and the placement of, signs and regular advertisements. This task will be undertaken in the context of our broader strategy to expand to involve waste removal, bathing and raw food preparation. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to be the primary provider of dog walking & in-home boarding in Clarington and expand into other areas of the pet care market.

About this document
Animal care Business Plan
This document was created by Christie of Purrfect Pets Dog Walking & Pet Sitting using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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3 comments:

  1. Personable Pet Care is a full service in home pet care provider. Our wide range of services include dog, cat and small animal pet sitting, dog walking Frisco, overnight home care,Pet Sitting Plano, basic grooming, waste scooping North Texas, Pet Sitting Mckinney, Pet Sitting Allen, Dog Walking, North Texas, and pet taxi service.Seattle Dog Walking

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  2. What a wonderful attitude about this. Thanks for posting! Professional Pet Sitting

    ReplyDelete
  3. Such a nice and useful information,Dog Walking business is like any other business. We need proper strategy or plan in which firstly, you have to define your business goals and other objectives. To advertise your services, you can use these advertising tools like newspapers or classified ads etc.

    ReplyDelete