Smith's Mobile Detailing Services 1 Page Business Plan
Overview
Smith's Mobile Detailing Services has a clear business objective to produce Complete automobile cleaning services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Smith's Mobile Detailing Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The provision of convenient car cleaning to customer. This is a critical issue for our selected target market of Various business establishments.
The Value Proposition
Smith's Mobile Detailing Services is uniquely positioned to deliver value to Various business establishments. "Smith's Mobile Detailing Services will On location vehicle cleaning designed to accommodate your schedule." In order to be deliver on this value proposition, we The attention we pay to detail is unmatched. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Complete automobile cleaning market. We consider our key competitors to be: lee's mobile detail, pilot mobile, dr. Shine, m&m mobile, the car doctor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with lee's mobile detail, pilot mobile, dr. Shine, m&m mobile, the car doctor by Professional and top quality products with integrity and committed customer service.
Key Strategies
Over the next 6 months our focus will be to Launch a mass marketing campaign by hiring a marketing rep.. This task will be undertaken in the context of our broader strategy to Expand our employee base and expand our service area by acquiring an additional work van. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Solidify a regular 50 client base $7000.00 in savings Buy back-up equipment
About this document
Complete automobile cleaning Business Plan
This document was created by Nathaniel of Smith's Mobile Detailing Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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