Carpet Cleaning Machines 1 Page Business Plan

Carpet cleaning machines and accessories Business Plan

Carpet Cleaning Machines 1 Page Business Plan

Overview

Carpet Cleaning Machines has a clear business objective to develop, produce, promote and distribute Carpet cleaning machines and accessories products and services. These products and services have been developed with a core focus of addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Carpet Cleaning Machines has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as An affordable custom designed machine. This is a critical issue for our selected target market of Tradesmen and business user.

The Value Proposition

Carpet Cleaning Machines is uniquely positioned to deliver value to Tradesmen and business user. "Carpet Cleaning Machines will offer an affordable, bespoke, custom made, high powered yet great value machine fit for purpose that you would be proud to use and own." In order to be deliver on this value proposition, we Having worked in the industry I know that value comes alongside quality. If you have no your cleaning results will be outstanding and will lead to more customer referrals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Carpet cleaning machines and accessories market. We consider our key competitors to be: Amtech
Cleansmart
Rug Doctor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Amtech, Cleansmart and
Rug Doctor.

Key Strategies

Over the next 6 months our focus will be to Source, manufacture and sell machines to trade customers. This task will be undertaken in the context of our broader strategy to Develop the business to double sales by targeting franchises, care homes, hotels, councils etc. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year is Manufacture a basic level, mid range and high end machine, followed by a customised version. We aim to sell 50 machines in year 1, 100 in year 2 and 150 in year 3

About this document
Carpet cleaning machines and accessories Business Plan
This document was created by Nigel of Carpet Cleaning Machines using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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