Gloria jeans coffees 1 Page Business Plan

Great coffee Business Plan

Gloria jeans coffees 1 Page Business Plan

Overview

Gloria jeans coffees has a clear business objective to develop, produce, promote and distribute Great coffee products. These products have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Gloria jeans coffees has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer service and consultancy of great coffee wastage. This is a critical issue for our selected target market of Younger.

The Value Proposition

Gloria jeans coffees is uniquely positioned to deliver value to Younger. "Gloria jeans coffees will Chillers and maybe soft drink range." In order to be deliver on this value proposition, we Great tasting coffee and quality food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Great coffee market. We consider our key competitors to be: Coffee club and boost juice donut knig. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coffee club and boost juice donut knig by Providing a great tasting coffee and great friendly service in short time spam .

Key Strategies

Over the next 6 months our focus will be to Promot shop to attract new customers great place to come great service and most of all great coffee. This task will be undertaken in the context of our broader strategy to Start promoting new range and old drinks up sell to create more revenue. These strategies are a tactical implementation of a new range of coffees and up selling overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Add at least three new regulars a week Up sell food products or cookies Train staff in all customer service skills increase sells to a target of 8500 per week for the next three months with a 10% increase per quater after that

About this document
Great coffee Business Plan
This document was created by Jayne of Gloria jeans coffees using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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