SunBody 1 Page Business Plan
Overview
SunBody has a clear business objective to develop, produce, promote and distribute Sun protection compression breathable clothing products. These products have been developed over Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SunBody has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Saving people from harmful ray damage. This is a critical issue for our selected target market of Golf, tennis, any outdoor active sports.
The Value Proposition
SunBody is uniquely positioned to deliver value to Golf, tennis, any outdoor activities, "SunBody will Manufacture clothing and good to help people protect themselves from harmful sun ray." In order to be deliver on this value proposition, we We create clothing and goods that people need. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sun protection compression breathable clothing market. We consider our key competitors to be: Sporting goods stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sporting goods stores by Our product is unique and has not been developed else where.
Key Strategies
Over the next 6 months our focus will be to Acquire good quality fabric
Acquire manufacture of goods
Market to private Country Clubs, golf shops, department stores, friends. This task will be undertaken in the context of our broader strategy to Design, order, produce. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products Find customers Monetary investment
About this document
Sun protection compression breathable clothing Business Plan
This document was created by Shirley of SunBody using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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