EDGE Building Company 1 Page Business Plan
Overview
EDGE Building Company has a clear business objective to serve the homeowner market with new construction, renovations, & repairs services. These services have been developed over our years of experience and our core focus is addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue grow in isolation.
The Customer
EDGE Building Company has been created with a clear focus on the needs of our customers. Through our experience, we have validated the key customer problem is finding a trustworthy and qualified building company that treats every project like it's their only project so each customer receives full attention. This is a critical issue for our selected target market of the affluent middle class.
The Value Proposition
EDGE Building Company is uniquely positioned to deliver value to the upstate's affluent middle class. "You can trust EDGE Building Company to do it right. We do our best and your project like it's ours so you can rest assured you're in good hands and focus on what you do best". In order to deliver on this value proposition, our strategic marketing techniques and our transparency to our customers gives us an advantage over the competition. This has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the residential construction markets. We consider our key competitors to be: any contracting/building company focusing in the affluent areas of the Upstate SC. What sets us apart is our combined experience as hands on builder carpenter, our background in project management, and our ability to give full focus on each customer. It's a personal experience for them and us. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors. What sets us apart is our combined experience as hands on builder carpenter, our background in project management, and our ability to give full focus on each customer. It's a personal experience for them and us. Our passion for being the best is what drives us. For others it's only about the money. Every testimonial is just a tool to help them make more money. For us, a customer testimonial says that we did our best and succeeded.
Key Strategies
Over the next 6 months our focus will be to exercise precise estimation and project management practices. This task will be undertaken in the context of our broader strategy to add an additional project manager. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Pay back start up loan (debt free!);Meet profit goal early; 50 positive customer review
About this document
Residential new construction, renovations, repairs Business Plan
This document was created by Jonathan of EDGE Building Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment