Koastal trailer 1 Page Business Plan
Overview
Koastal trailer has a clear business objective to develop, produce, promote and distribute Custom aluminum boat trailers. These products have been developed over many years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Koastal trailer has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to offer a superior trailer with a lifetime warranty.. This is a critical issue for our selected target market of boat owners and marinas.
The Value Proposition
Koastal trailer is uniquely positioned to deliver value to Boat owners and marinas. "Koastal trailer will produce the best boat trailer on the market. Lighter and it lasts forever." In order to be deliver on this value proposition, we use aluminum I-beams and an all aluminum frame. Stainless steel hardware and treated bunks. The best axles, lights, and materials on the market are used to construct every trailer.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the boat trailer market. We consider our key competitors to be: Load king and nextrail. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Load king and nextrail by offering a better price point for each trailer and superior quality.
Key Strategies
Over the next 6 months our focus will be to Produce custom aluminum boat trailers at a competitive price with superior materials.. This task will be undertaken in the context of our broader strategy to Produce trailers in an efficient manor to be profitable.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Produce 10 trailers per month. Hire marketing/sales force Own a large public location
About this document
Manufacture boat trailers Business Plan
This document was created by Greg of Koastal trailer using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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