Seattle Breakfast Truck LLC 1 Page Business Plan
Overview
Seattle Breakfast Truck LLC has a clear business objective to develop, produce, promote and distribute Breakfast On-The-Go products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Seattle Breakfast Truck LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A good breakfast truck in the morning and late evening.. This is a critical issue for our selected target market of Young adults and families.
The Value Proposition
Seattle Breakfast Truck LLC is uniquely positioned to deliver value to Young adults and families. "Seattle Breakfast Truck LLC will Provide delicious, simple, and affordable breakfast.." In order to be deliver on this value proposition, we Our simple ingredients and great execution allows us to provide a more affordable, yet delicious, breakfast.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Breakfast On-The-Go market. We consider our key competitors to be: Food Trucks
Skillet
Marination station
Hot dog stands
24 hour diners
LostLake. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Food Trucks
Skillet
Marination station
Hot dog stands
24 hour diners
LostLake by We offer only breakfast, and we are open when everyone else is closed. .
Key Strategies
Over the next 6 months our focus will be to I am going to finish the menu by pricing out all items once they have been 100% decided. I will build a custom food truck I will be able to cook everything I have on that menu.. This task will be undertaken in the context of our broader strategy to I am going to open the doors!. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build Menu Build Truck Launch Truck
About this document
Breakfast On-The-Go Business Plan
This document was created by Nick of Seattle Breakfast Truck LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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