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Friday, August 12, 2016

The Carbon Syndicate LLC 1 Page Business Plan

Non-Lethal Self Defense Business Plan

The Carbon Syndicate LLC 1 Page Business Plan



Overview

The Carbon Syndicate LLC has a clear business objective to develop, produce, promote and distribute Non-Lethal Self Defense products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

The Carbon Syndicate LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Our product will give our customer the opportunity to have an affordable, reliable, and discreet way of protecting themselves.. This is a critical issue for our selected target market of Security Staff, Runners, Elderly, Military.

The Value Proposition

The Carbon Syndicate LLC is uniquely positioned to deliver value to Security Staff, Runners, Elderly, Military. "The Carbon Syndicate LLC will This product will ensure our clients have an advantage whenever they're confronted with a potential threat to themselves, or loved ones. We offer a cost effective, reliable, and discreet way to do so.." In order to be deliver on this value proposition, we The Carbon Syndicate staff is comprised of ex-military veterans and security personnel that are integral in the development of this product. Their insight and wisdom regarding self defense and tactical acumen is what inspired the design.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Non-Lethal Self Defense market. We consider our key competitors to be: Taser international, Mace, Comtech. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Taser international, Mace, Comtech by The Carbon Syndicate LLC will offer a product similar to our competitors, with a significant price advantage. Our product will be more discrete, and well rounded in terms of self defense than anything on the market today..


Key Strategies

Over the next 6 months our focus will be to We plan on releasing a discreet non-lethal SDW (self defense weapon) platform on the market that's geared towards people with active lifestyles. . This task will be undertaken in the context of our broader strategy to In 12 months, we plan on having several working prototypes that we'll initially distribute for free to to generate marketing by word of mouth & online giveaways, etc... These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Product Marketing Secure federal contracts

About this document
Non-Lethal Self Defense Business Plan
This document was created by William of The Carbon Syndicate LLC using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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