Woody's BBQ 1 Page Business Plan
Overview
Woody's BBQ has a clear business objective to produce BBQ catering products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Woody's BBQ has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Catering events for up to 100 people with last minute notifacation. This is a critical issue for our selected target market of Foodies with specific requirements.
The Value Proposition
Woody's BBQ is uniquely positioned to deliver value to Foodies with specific requirements. "Woody's BBQ will Provide a BBQ catering service for small to large events with detail each event host's needs." In order to be deliver on this value proposition, we Our Pitmaster has 20+ years of BBQing experience. Our CEO has 30 years of business experience in food services and business management. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the BBQ catering market. We consider our key competitors to be: Ricky's BBQ, Coburn's BBQ, Railhead BBQ, Cooper's BBQ & Dickey's BBQ. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ricky's BBQ, Coburn's BBQ, Railhead BBQ, Cooper's BBQ & Dickey's BBQ by Ability to cook on site and custom tailor the menu to suit each clients needs.
Key Strategies
Over the next 6 months our focus will be to Study the market. Put together advertising campaign . This task will be undertaken in the context of our broader strategy to Build a base of loyal customers and expand services and coverage area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Operate debt free Offer products Complete our 100th event
About this document
BBQ catering Business Plan
This document was created by Thomas of Woody's BBQ using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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