Whole Soul Integrative Therapy 1 Page Business Plan
Overview
Whole Soul Integrative Therapy has a clear business objective to develop, produce, promote and distribute Integrative Therapy and Consulting products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Whole Soul Integrative Therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Physical and mental health issues. This is a critical issue for our selected target market of massage and mental health clients.
The Value Proposition
Whole Soul Integrative Therapy is uniquely positioned to deliver value to Massage and mental health clients. "Whole Soul Integrative Therapy will Help you reconnect your body and your mind.." In order to be able to deliver on this value proposition, we have the ability to integrate mental and physical health modalities. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Integrative Therapy and Consulting market. We consider our key competitors to be: Area massage therapists and counselors
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Area massage therapists and counselors due to our Extensive training and experience, our Unique perspective and our Ability to help with insurance.
Key Strategies
Over the next 6 months our focus will be to Design business plan, find place to practice, Create website, Market to new clients. This task will be undertaken in the context of our broader strategy to Begin using craniosacral therapy, Collect references and statements of satisfaction. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website, compile paperwork and info from insurance providers and Acquire 50 clients.
About this document
Integrative Therapy and Consulting Business Plan
This document was created by Amie of Whole Soul Integrative Therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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