Compton Combat Arms 1 Page Business Plan
Overview
Compton Combat Arms has a clear business objective to develop, produce, promote and distribute firearm training and tactical gear products. These products and services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Compton Combat Arms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to protect themselves and provide security to their loved ones. This is a critical issue for our selected target market of the local community and nationwide.
The Value Proposition
Compton Combat Arms is uniquely positioned to deliver value to our customers. "Compton Combat Arms will provide completey personalized firearm training and premium tactical gear and equipment." In order to deliver on this value proposition, our staff spends hours each month sharpening their skills on the range and searching for new innovative products to keep the community safe. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the firearm training and tactical gear market. We consider our key competitors to be: Orlando Gun Club, Oakridge Gun Club and The Armories. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Orlando Gun Club, Oakridge Gun Club and The Armories by uniquely designed training programs and battle tested gear beyond what is offered by our competitors.
Key Strategies
Over the next 6 months, our focus will be to establish an online store and obtain more instructor certifications. This task will be undertaken in the context of our broader strategy to expand to having our own gun club with acreage that caters to Veterans and women while expanding our online store to selling ammunition and firearms. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquiring more training and equipment, launch the online store and obtaining 100 clients.
About this document
Firearm training tactical gear Business Plan
This document was created by Brad of Compton Combat Arms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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