Earthly Origin 1 Page Business Plan
Overview
Earthly Origin has a clear business objective to produce Catering products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Earthly Origin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easy systems that produce great dishes. This is a critical issue for our selected target market of Healthy eaters.
The Value Proposition
Earthly Origin is uniquely positioned to deliver value to Healthy eaters. "Earthly Origin will Provide easy systems to cook healthy home meals." In order to be deliver on this value proposition, we A chef who turned away from fine dining to help people cook healthier. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Catering market. We consider our key competitors to be: Other Recipe subscriptions . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other Recipe subscriptions by Delishious, chef backed recipes.
Key Strategies
Over the next 6 months our focus will be to Hire employees to assist in events
. This task will be undertaken in the context of our broader strategy to Produce website, blog, and cookbook. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build website Obtain 200 subscriptons Write book
About this document
Catering Business Plan
This document was created by Jesse of Earthly Origin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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